A partner-owned hybrid firm with three innovation-driven functions: advisory, investments, and ventures.

We strive to be trusted advisors to change-oriented businesses, to invest in future industry-leading companies, and to launch and establish market-changing startups.

We are passionate about building relationships based on high-standard ambitions, transparency, meritocracy, and a client-first philosophy. We believe that entrepreneurship can have a profound impact on the world, and that research and evidence-based analysis are pivotal for making informed decisions.

By uniting our collective strengths and leveraging our beyond-the-norm network of industry experts, we are determined to revolutionize how businesses and organizations innovate to bring about meaningful change.

REY17 is partner-owned and works according to true partnership principles. We focus on three critical areas of leadership to solve problems and achieve organizational change:

1. Inspiring ideas and innovation – on a conceptual and tactical level.

2. Building networks and being truly open for collaboration.

3. Motivating others to perform at a high standard.

We are better investors because we build companies.

We are better company builders because we advise companies.

We are better advisors because we build and invest in companies.